The cognac was not to Rex’s taste. It was clear and pale and it came to us in a bottle free from grime and Napoleonic cyphers. It was only a year or two older than Rex and lately bottled. They gave it to us in very thin tulip-shaped glasses of modest size.
“Brandy’s one of the things I do know a bit about”, said Rex. “This is a bad colour. What’s more. I can’t taste it in this thimble.”
They brought him a balloon the size of his head. He made them warm it over the spirit lamp.
Then he rolled the splendid spirit round, buried his face in the fumes, and pronounced it the sort of stuff he put soda in at home
So, shamefacedly, they wheeled out of its hiding place the vast and mouldy bottle they kept for people of Rex’s sort.
“That’s the stuff”, he said, tilting the treacly concoction till it left dark rings around the side of the glass. “They’ve always got some tucked away, but they won’t bring it out unless you make a fuss. Have some.”
“I’m quite happy with this.”
“Well, it’s a crime to drink it, if you don’t really appreciate it.” He lit his cigar and sat back at peace with the world; I too, was at peace in another world than his. We both were happy.”
From “Brideshead Revisited" by Evelyn Waugh, Chapman & Hall, 1945.
Napoléon “Grand Reserve” Cognac. 1811. Sounds sexy, doesn’t it? Think Napoleonic cyphers, cobwebs, imperial bees, dusty residue from ancient cellars, decaying chateâux, campaign maps shadowed by spluttering wax, duelling pistols and rickety carriages racing over cobblestones through the night; thunder and lightning. “Children of France, Adieu!” and ”Not Tonight, Josephine”: All the Glamour of the First Empire. It’s a 1970s marketing mans’ dream, of course.
I first played around with this idea in 2014, in a post investigating The Brandy of Napoleon. But this summer’s afternoon, in the interests of objective research, you understand, I’m going one step further. Before I start, I must stress that I am not- in any shape or form- an expert on rare wines, brandy or cognac. Far from it, I have a casual, amateur interest and anything I’m writing is my own opinion based on reading and research. And that’s about it. No shame in that, but what I do claim to know a bit about (like Rex, above!) is antiques and especially selling antiques online. And I think my nose can smell a rat when I see one.
So, recently, I’ve developed a quirky little interest in old cognacs. It’s really amusing, and a marvellous way to spend a languid Saturday morning online, especially as there seems to be so many ‘rare’ antique cognacs available to buy on the web. And at the push of a button too.
So please go ahead and type “Napoleon 1811 Cognac” into your computer. Now press the image button. What do you see? Over a hundred images of ‘fine and rare’ early 19th century Napoleon cognacs. Incidentally, don’t confuse these with modern “Napoleon” branded cognacs. Until relatively recently many reputable cognac houses, such as Courvoisier, Hine or Martell, marketed a “Napoleon” cognac (although interestingly, the modern trend is to play down the association) and significantly, they didn’t seem to attach the Napoleonic tag to the premium cognacs at the very top of their lists.
But antique cognacs- and their like- dating from the early years of the nineteenth century, are an entirely different matter. And the year 1811 seems to hold a special allure, partly because of the Great Comet which appeared in the sky over the fields of France. Many of these bottles are being flogged by slick wine merchants or specialist online auctioneers, who, frankly, in my opinion, should know better. Here’s a taste of what’s on offer (an amalgamation from various websites, picked entirely at random and without prejudice):
“Perhaps one of the rarest finds, this bottle represents an important time in history...a stunning example...1811 is described as a mythical year among wine enthusiasts, not only because of a comet which was visible by astronomers at the time for 17 months...Many ascribed the extraordinary weather this year to the Comet, historically during the months of September and October 1811, when the grapes would have been harvested, the comet was clearly visible to the naked eye...This is probably - together with the A. E. Dor Cognac 1811 (sic) which was the best cognac vintage of the 19th century...the most valuable and a highly sought cognac of the famous year of the “comet”...1811 was regarded at the time as the greatest vintage in living memory...an important historical example...”
I could go on and on and on. And it would all be such fun if it wasn’t for the eye-watering prices being asked for this stuff. I’ve just seen one bottle with a £9,000 price tag. And there’s another priced by the seller at 15,000 golden nugs. Yup, that’s right: the price of a decent second-hand car.
Courvoisier: The Brandy of Napoleon
You see, the first problem we’ve got is rarity. It's a term which is bandied about at will and tends to be frowned upon by the more distinguished auction houses. I admit that now and again- and against better judgment- I use it on my own antiques website, but then I only apply it to items that I reckon are genuinely scarce- maybe I’ve come across one or two examples of something in a career spanning twenty-five years? But anybody with a brain investigating 1811 Napoleon Cognacs online, will discover that there are many, many similar examples for sale (or photographs posted up by financially desperate people trying to find out more about the value of grandpa’s inherited bottle) with printed or engraved labels- sometimes featuring a portrait of Napoleon- often soiled by dust and grime, and augmented by a pressed Napoleonic cipher in the glass, suggesting origination from a single source, and judging by the typography, design and style of the paper label, a date stretching back to the Edwardian period, or possibly the 1920s.
Rare they ain’t. It reminds me of the famous Fabergé Frog incident which other antique valuers of a certain vintage might remember. As a junior works of art specialist at Phillips Auctioneers in Bond Street I had to man the departmental counter; a brilliant training exercise in its own right: you never knew what was going to turn up. One day an excitable old boy in a rancid mac turned up with a crumpled plastic bag. Inside was a little frog with the words FABERGE in Russian Cyrillic, and an Imperial Romanov Eagle pressed onto the underside. All very thrilling. Except that it was made of plastic. Or ‘resin’ as we used to call it (a useful euphemism, especially in the sale of plastic chess sets). And then precisely the very same frog turned up the next day, except this time it was a different colour, brandished by a young girl in her teens who had bought it in a car boot sale and was already planning her retirement. Over the following weeks, we had a plague of frogs. Of biblical proportions.
The second problem is Napoleon. According to Andrew Roberts, he was teetotal, or at least, ‘never drank any spirits, preferring a cup of coffee after breakfast, and another after dinner’. So when did cognac become associated with Napoleon? Courvoisier, famously, promotes itself as The Brandy of Napoleon’. According to the Courvoisier website:
After his defeat at the Battle of Waterloo, Napoleon was exiled to the remote island of St Helena, in the wild Atlantic Ocean, halfway between Africa and South America. Legend has it that he chose several casks of cognac as his one granted item of luxury, a treat much appreciated by the English officers on board HMS Northumberland during their 67-day voyage. They named it ‘The Brandy of Napoleon'.
Wing Commander Dennis Wheatley, RAFVR, Rtd., Wine Merchant turned Thriller Writer
Brilliant marketing, that. It’s significant that the cult of Napoleon was at its height in the 1920s, especially popular with American tycoons and international Men of Mystery- including none other than Sidney Reilly of Ace of Spies fame. In his autobiography, Drink and Ink, wine merchant turned thriller writer, Dennis Wheatley, claims- with endearing modesty- to have invented the old brandy racket during the 1920s:
Most of the bottles had what were then unusual features. The Tuileries, for example, had an embossed medallion containing an ’N’ with the Napoleonic crown above it. But what really mattered was that the old Fine Champagne Cognacs in them were truly superb. I have never tasted finer. But in a year or two imitations were appearing in every restaurant. The bottles had the ’N’ medallion and were often covered in fake cobwebs; but the brandy in them was indifferent stuff. Whenever a waiter produced one at my table I used to say: ‘Take it away. Bring me some John Barnett or Delamain’. Unintentionally, I had started the old Brandy racket.
Cyril Ray, Author and Respected Cognac Enthusiast, photograph by Bill Brandt, 1940s
So what’s at the bottom of all this? I turned to Cyril Ray’s beautifully written and definitive, Cognac, published in 1973, in which he devotes a complete chapter to the Napoleon problem. According to Mr Ray there is no such thing as a true Napoleon brandy. If any did still exist (i.e. it had been in wood since Napoleon’s time) it would now be undrinkable, because brandy deteriorates in the cask after about seventy years...unlike wine, brandy ceases to develop once it is in glass. He goes on to quote a director of the firm that ships Bisquit Dubouché: “No, of course, Bisquit Debouché no longer market bottles purporting to contain 1809 or 1811 or 1865 brandy: it is now generally agreed in the trade that any brandy more than about 70 years old would have to be ‘refreshed’ so much by younger spirits that it could no longer claim the earlier date.” And here’s another quote from a director at the venerable cognac house, Remy Martin: “It would be most unlikely that it is a genuine 1811, and if it were it would be undrinkable”.
So with our charitable cap on, we might presume that these 1811 Napoleonic cognacs are an early 20th-century blend containing a tiny proportion of genuine 1811 cognac- especially as I gather there was a tradition to date a cognac by the earliest spirit in a blend made up from a selection of brandies of varying dates. Another possibility is that they’re an Edwardian recreation of an earlier style cognac- or frankly- and I hate to say this to you cognac collectors out there- yes, you with your fat wallets- an out-and-out early 20th-century fake capitalising on the fashionable interest in all things Napoleonic. I do wonder...
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