Gin Lane, etching & engraving by William Hogarth, 1751.
I first wrote about gin back in 2007. It's almost hard to believe but that's twelve years ago. In those days, I found myself describing gin as, I quote: 'slighty old-fashioned and fogeyish', a drink favoured by 'retired Colonels and bridge-playing spiritualist mediums: reminiscent of peeling Cheltenham stucco and chipped bowls of stale Twiglets'; actually two worthy reasons to champion the stuff at the time: a contrarian two fingers to the slightly tedious vodka craze; the herd mentality of Youth; the fag-end of Acid House and the Nineties cocktail circuit. Well, well. Hasn't the rest of the world caught up?
One of the reasons gin has become so popular, I think, is because of the numerous ways it can be flavoured with herbs and botanicals at the distillation phase: Juniper, Coriander, Lemon, Orange, Anise, Angelica and Cassia Bark amongst others- giving rise to endless variations, brand combinations and 'secret recipes', in turn spawning package design inspired by the Victorian apothecary. In an increasingly bland and corporate world, gin can be marketed as the drink of the individual. It's a marketing man's dream. Vodka, in contrast, is distilled from fermented cereal grain or potatoes and generally left unflavoured, although there is a tradition of adding steeped flavour (bison grass, lemon, chili, pepper and honey) after the distillation process.
In 2009, two heroic chaps, name of Sam Galsworthy and Fairfax Hall, persuaded the British government to let them open the first micro copper pot distillery in two hundred years. Up until then, gin, legally, could only be produced on an industrial scale. By conglomerates such as Diageo and Pernod Ricard. For the Gin Revivalists, this was a key moment. It is estimated that there are now over 300 independent gin distilleries in the United Kingdom, and exports of gin are said to have risen by more than a third.
And hand in hand with the craze for hipster gin, comes the rise of quality tonic water. Several years ago I stuck some spare rhino into shares of the Fever-Tree company- as it happened, a wise decision, as the international march of the superlative Fever-Tree remains- for the time being- unstoppable: even our local Co-Op now stocks Fever-Tree 'Premium' tonic as a default, with Schweppes yellow label consigned- if at all- to the back shelves. I suppose, with hindsight, this was going to happen. If a discriminating punter forks out thirty quid or so on a bottle of 'craft' gin, is he or she going to slosh in a saccharine-sweet, bog standard tonic water manufactured by Coca-Cola Great Britain from fizzy tap water? No they are not.
While I'm at it, a quick word about 'London Dry'- a term you will see bandied about on the various labels. Dutch- or jenever gin became popular in England with William of Orange's accession to the throne in 1688. The invention of the two column Coffey still in 1830 produced a better quality gin- lighter in flavour with a smoother character yet of a higher proof. London Dry is made in a Coffey still.
So where do you start? I'm still keen on the upper middling range of gins- relatively affordable, but more interesting, perhaps, than the standard Big Boy's offerings; Gordon's (the world's best selling gin), Bombay Sapphire (slightly sickly?), and Hendricks (cucumbers and all that).
Portobello Gin No. 171 was founded above a pub in the Portobello Road, Notting Hill, as recently as 2011- although its wonderfully evocative Neo-Victorian packaging might suggest otherwise. It's a London Dry with a slightly medicinal flavour, with a hint of cloves and liquorice. Currently priced at £26 a bottle, it's a hot favourite at the Greasy Spoon Residence. 42% ABV.
That said, my current choice is Plymouth- a classic gin popular in the Roaring Twenties, the tipple of the Royal Navy, and the authentic ingredient in a Pink Gin; produced by the Black Friars Distillery- in operation since 1793. It's got a slightly sweeter, creamier flavour when compared to a London Dry, with a hint of parsnip to the taste. The standard 'Plymouth Original' bottle comes in at 41.2% ABV with the 'Navy Strength' version at a punchy 57% ABV. 'Plymouth Original' will set you back £20.
Another recent discovery is Mary-Le-Bone London Dry, produced by the Pleasure Gardens Distilling Company. Botanicals include: juniper, lime flower, lemon balm, clove, liquorice, chamomile and grapefruit. 50.2% ABV. Currently discounted at £34 a bottle on Amazon.
Gin has a fascinating history, and if you're interested in reading more about it, I would recommend the books of my father's old friend, John Doxat- now available for a pittance on Amazon. Doxat was the 'Thinking Man's Drinker', or perhaps even 'The Drinking Man's Thinker', a writer of some wit, and a leading authority on the Dry Martini cocktail. But what goes up, must come down, and there will come a time- in the distant future- when gin falls out of fashion, although I am still mulling over what's to come next. Teetotalism?
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